Event Management on Earth Hour Samples †MyAssignmenthelp.com

Question: Discuss about the Event Management on Earth Hour. Answer: Description of Earth Hour Earth Hour is an initiative undertaken by World Wildlife Fund for Nature in order to inculcate the values of conserving electricity from 8:30 to 9:30. The major drive behind this conservation is to repay back the gifts planet Earth has bestowed on the public domain (Worldwildlife.org, 2017). The functionalities attach the tag of movement upon the event as it is a struggle of the people in terms of saving the planet. The etymological origin of the event is in Sydney, Australia, in the era of 2007, where lights were put off. In the era of 2009, the movement found companions as 96 countries, union territories and 6 continents joined for the common goal of protecting the planet. As a matter of specification, some of the countries are Germany, New York among others. Not only this, many TV channels such as National Geography Channel Asia, Cartoon Network shunned its airing to become a part of the revolutionary movement (Earthhour.org, 2017). Apart from this, many radio stations such as Mag ic 105.4 FM enhanced the listening skills of the people by airing programs related to Earth Hour. One of the mentionable facts here is the initiatives undertaken by the National Geographic Channel. Instead of showing the regular shows, the channel personnel planned to make the public domain aware about mitigating the excessive consumption of energy. Moreover, the movement is supported by many organizations, such as, National Hockey League, FIFA World Cup, UNESCO, Philips, International Trade Union Conference, and HSBC among others. Assistance from so many countries and organizations add firmness in the purpose of saving the planet Earth (Planetsave.com, 2017). This figure represents the timeline of Earth Hour from 2007-2014. The projection of events in the year wise format enhances the clarity of the readers in terms of enhancing their preconceived knowledge. The main points align with the requirements of the task, which is devoid of any unnecessary information that might lose the purpose of the proposed questions. The events are interrelated with each other. Rather, each event is a result of the other events. As a matter of specification, the rally organized in the year of 2007 was a result of the movement being a grand success. Another noticeable fact in the timeline is the increase in the participation of the countries, towns and cities. Herein, lays the effectiveness and appropriateness of the social media, which attracted the people to join hands in terms of beautifying the planet. Corporations associated with Earth Hour Joint ventures between the native organisation and the associate partners help in the achievement of positive outcomes. Along with this, the joint ventures add firmness in the cause of the movement, which is assistance in preserving the cause of the movement. These aspects also prove true for the movement, Earth Hour. The corporations that assist Earth Hour are: World Wildlife Fund (WWF); Coca-Cola; USAID; Domtar; Royal Caribbean Cruises Ltd; Canon; Nokia Siemens Network; Price Waterhouse Cooper; HSBC among others (Planetsave.com, 2017). Along with these, TV channels such as National Geography is also considered to be one of the agency partners of the Earth Hour movement. Radio channels such as Magic 105.4 FM has also indulged into a partnership with the conservation movement of Earth Hour. The joint venture between WWF and Coca-Cola has proved beneficial for the Earth Hour movement. Since 2007, the Coca-Cola Company has undertaken initiatives to preserve the freshness and purity of the freshwater resources such as water basins, catchment areas of the rivers. Along with this, the partnership has enabled the organizers to avert challenges, which degrades the ecological diversity of Nature (Worldwildlife.org, 2017). This initiative has added to the reputational status of the company, aligning with the motto of quenching the thirst of the customers by providing them fresh drinking water. Similarly, HSBC, one of the worlds leading financial institutions, switched off the lights, in order to contribute towards the planet conservation campaign. This initiative was a change in terms of altering the ways of electricity consumption in the businesses (Planetsave.com, 2017). Ambassadors of Earth Hour Ambassadors act as a representative for the public in terms of bringing change. This proves true for all of the events that take place within the society, community among others. Viewing it from other perspective, ambassadors act as sponsorships, which safeguard the organizations from encountering challenging situations. The same is applicable for Earth Hour, an event to preserve the planet Earth. According to the revelations of WWF Global, every year an ambassador is selected for the movement (Wwf.panda.org, 2017). As a matter of specification, in 2008, Smirk, a young boy of 18 was selected as the brand ambassador for the movement. In the year of 2011, Australian beauty, Miranda Kerr was named as the brand ambassador of the Earth Hour. In the year 2013, actress Jessica Alba was selected as the brand ambassador (Wwf.panda.org, 2017). In the year 2016, the charge of Earth Hour went to ambassadors Mikee Cojuangco Jaworski and Marc Nelson (Newsinfo.inquirer.net, 2017). Hollywood star and co-founder of The Honest Company, Jessica Alba was roped in by the organizers of the Earth Hour as the brand ambassador in 2013. The presence of willingness qualifies Alba as the right choice for carrying on the movement. Collaboration of Alba with the other members of the eco-friendly family brand enabled the organizers to promote well being through the means of sustainable development (Wwf.panda.org, 2017). The actress is hopeful that unity and strength between the team members would encourage the people to make usage of eco-friendly products, which would contribute less to the environmental pollution. Her encouragement has enabled the people to make the Earth a better place to live in. Environmental outcome Estimation of the scientists regarding an increase of 2 degree Celsius possesses tendency to prove fatal for the planet Earth as a whole. As a matter of specification, droughts, floods, stormy heat waves are flexible enough for taking a toll on the longevity of the life forms. Moreover, it would make the abodes of humans, animals and plants vulnerable, which would question the existence of life forms on the planet (Edensor, 2017). Typical evidence of this fact is the entrapment of low lying areas by the tidal waves; collapse of the food production among others. In response to these situations, Paris, one of the member countries of Earth Hour, has taken noticeable initiatives. One of this is the Conference of Parties (COP). In this conference, representatives across the globe pledge to regulate the temperature rise below 2oC. The maximum level affirmed for temperature rise was 1.5oC. The net result of this agreement was neutrality in terms of greenhouse gas emissions. By the second half of the century, the scientists were able to keep the temperature below 2 degrees (Khan Borgstrom, 2016). Achievement of success in this direction prevented Greenland and ice sheet of Western coast of Antarctica from melting. The intensity of the movements purpose alarmed each and every country to take preventive measures. This motive contradicts the limitations of Paris. Organizing conferences, meetings reflect the efforts of the organizers in terms of making the people aware about protection for the planet Earth. The plus sign in the logo relates to the action of going beyond the stipulated time for conserving the diversity of the planet. Social media contributions to Earth Hour Social media possesses flexibility to increase the trafficking of the audience towards the events. It is one of an efficient means to convey important information to a large mass of audience at a single time. The same is applicable for Earth Hour movement, which inculcated the values of preserving the planet within the minds of public domain (Wwf.org.hk, 2017). One of this is the Earth Hour Moment Social Media Campaign. The officials of Hong Kong have launched this campaign. In order to become a part, the people need to take selfies of their activities in darkness and upload it on social networking sites, such as Facebook, Twitter, Instagram among others (Wwf.org.hk, 2017). These activities increased the number of participants for Earth Hour Campaign. Along with this, every member of Earth Hour is provided with a Starter Kit. The contents of this tool kit are the cover photos, which seems most appropriate with the logo of the movement. The selected photo is used as the cover image for the social networking sites, which acts as a promotional activity for the movement (Earthhour.org, 2017). Apart from this, the installation of technologically advanced software in the members profiles has made the organizers aware about the steps that have been taken in order to protect the planet. According to the statistics, most of the tweet comments have come from US and Canada. Next in list is UK, where the mentions are 2 884, which is 7.07%. The fourth position is attained by India, where the percentile of social media distribution is 5 %. Indonesia attains the last position in terms of social media usage for making the people aware about the Earth Hour campaign (Socialbakers.com, 2017). References Earthhour.org (2017) Corporates and organizations. Retrieved 18th May 2017 from https://www.earthhour.org/corporates-organisations Earthhour.org (2017). Earth Hour started kit. Retrieved 18th May 2017 from https://www.earthhour.org/earth-hour-starter-kit Edensor, T. (2017). Lights, City, Action.The SAGE Handbook of New Urban Studies, 217. Khan, F., Borgstrom-Hansson, C. (2016). Using the Earth Hour City Challenge to identify high leverage points for footprint reduction in cities.Journal of Cleaner Production,123, 42-44. Newsinfo.inquirer.net (2017). Earth-hour-2017-will-stress-role-of-youth-in-climate-issues. Retrieved 18th May 2017 from https://newsinfo.inquirer.net/883636/earth-hour-2017-will-stress-role-of-youth-in-climate-issues Planetsave.com (2017). Earth Hour getting large corporate support. Retrieved 18th May 2017 from https://planetsave.com/2010/03/22/earth-hour-getting-large-corporate-support/ Socialbakers.com (2017). How-the-earth-hour-social-campaign-made-a-real-impact? Retrieved 18th May 2017 from https://www.socialbakers.com/blog/2677-how-the-earth-hour-social-campaign-made-a-real-impact Worldwildlife.org (2017) Partnerships with Coca-Cola. Retrieved 18th May 2017 from https://www.worldwildlife.org/partnerships/coca-cola Worldwildlife.org (2017). Earth Hour. Retrieved 18th May 2017 from https://www.worldwildlife.org/pages/earth-hour Wwf.org.hk (2017). Earth hour moment-social-media-campaign. Retrieved 18th May 2017 from /https://earthhour.wwf.org.hk/en/earthhourmoment-social-media-campaign/ Wwf.panda.org (2017). Actress-Jessica-Alba-Announced-as-Earth-Hour-2013-Global-Ambassador. Retrieved 18th May 2017 from https://wwf.panda.org/wwf_news/?207918/Actress-Jessica-Alba-Announced-as-Earth-Hour-2013-Global-Ambassador Wwf.panda.org (2017). Corporate support swells for Earth Hour. Retrieved 18th May 2017 from https://wwf.panda.org/?190921/Corporate-support-swells-for-Earth-Hour