To be discussed with writter Essay Example | Topics and Well Written Essays - 5000 words

To be discussed with writter - Essay ExampleIn the proposed research study, the issue to which celebrity endorsement influences the consumers allow be determined. The report leave behind not only discuss the impact of celebrity endorsement on consumers but it will also compare the consumer purchasing behaviour as a result of celebrity endorsement in the past, present and future. The primary research objectives will be to evaluate the influence of celebrity endorsement on perceptions and location of consumers towards the brand, celebrity and advertising. To investigate the research question, both the qualitative and quantitative research methodology will be used. In the qualitative research methodology, the theoretical concepts and published research work will be used. Primary data will be undisturbed through a survey which will be conducted in location and a total of 250 participants belonging to different professions will be asked to fill the intentional questionnaires. The qu estionnaire will be designed to collect data on demographics and selected variables. The identified dependent variables are perception of consumers about the brand, perception of consumers about the brand, attitude of consumer towards endorser, attitude of consumer towards brand, attitude of consumer towards advertisement, Popularity of advertisement, effectiveness and sales and the independent variable are Trustworthiness, characteristics of endorser, attractiveness, likeability and awareness. The collected data will be analysed through SPSS software tools such as amaze tabulation, frequency analysis, correlation and internal consistency analysis.The potential problems that can emerge while conducting this research study include the unwillingness of consumers to cooperate, socially acceptable answers, self interest of public and geographical limitation. It is expected that findings of this research study will provide insights to the consumer buying behaviour and the impact of cel ebrity